One year ago, we took a leap!
Twentytwo Natural Skincare was more than just a business launch — it was the beginning of something deeply personal. Born from real-life experience, a passion for ethical clean beauty, and the desire to do better for our skin, our planet, and our customers, this past year has been a whirlwind of learning, gratitude, and growth.
From sleepless nights and product trials to award wins and glowing customer feedback, we’re taking a moment to celebrate how far we’ve come — and share where we’re going next.
From Dream to Launch: Building a Brand With Purpose
Twentytwo started with a question: What if natural skincare could actually deliver visible results without compromise? Together Heidi & I set out to create a skincare brand rooted in clean, proven, certified natural ingredients — free from harsh chemicals, greenwashing, and empty claims.
After months of late nights, trials, branding decisions, learning and big dreams, we finally launched. That moment — watching our website go live, orders coming in, and our vision taking shape — was unforgettable.
Milestones That Made This Year Magical ✨
We’re incredibly proud of what we’ve achieved in just 12 months. Some of our most meaningful milestones include:
🌟 Launch Day
After months of perfecting everything from formulas to packaging, going live with Twentytwo Skincare was one of the proudest days of our lives.
💬 First Sales and Reviews
That first order notification? Pure joy. But what’s been even more special has been reading reviews from real customers — stories of renewed confidence, visible results, and skin that finally feels cared for.
🏆 Industry Recognition
We’re honoured to have received recognition from leading awards bodies in natural and ethical beauty:
• European Natural Beauty Awards – Excellence Award (Stockholm)
• Pure Beauty Awards – Best New Natural Product
• Vegan Beauty Awards – Vitamin C Serum
• Free From Living – Silver
• Universal Beauty Awards – Best Anti-Ageing Moisturiser
• GHP – Best Family-Run Sustainable Skincare Brand (2024 & 2025)
• Global Recognition Award – Sustainable Innovation (2025
These accolades have validated our mission and fuelled our momentum.
📰 National Press Features
From The Mirror to skincare industry blogs, seeing Twentytwo featured in respected publications has helped us reach even more people who care about clean, effective skincare.
🌍 Global Growth
Signing our first international distribution deal has helped us share Twentytwo with customers in new markets — a dream we didn’t expect to realise so quickly.
🛍️ Retail Partnerships
We’ve proudly joined the shelves of independent retailers, ethical marketplaces, and premium skincare platforms — with more to come.
💪 Women Supporting Women
We joined the inspiring Buy Women Built community, celebrating and empowering women-led businesses doing incredible things.
The Challenges That Shaped Us
Building a brand from scratch is never easy. This year has tested us in every way — but each challenge made us stronger and more determined to deliver something meaningful.
🔄 Learning Everything On the Go
From skincare formulations and sustainable packaging to eco-certifications and trademarks, we had to learn it all — often the hard way. But we wouldn’t trade those lessons for anything.
📱 Marketing in a Digital World
Navigating social media, digital marketing, and brand storytelling was a steep learning curve — but it’s helped us connect with a truly engaged community.
🌍 Global Supply Chain & Retail Logistics
From navigating international shipping rules to dealing with policy changes and inventory hiccups, we’ve become masters of pivoting fast and problem-solving under pressure.
😟 Fear of Failure
We had our doubts — will anyone discover us? Will they care? Breaking into a saturated market filled with legacy brands was daunting. But every kind review, repeat order, and shared post reminded us we are building something that matters.
💼 Competing in a Crowded Market
We’ve faced the challenge of standing out in a world of polished marketing and big-budget beauty brands. But our values — authenticity, transparency, and results — continue to shine through.
Unforgettable Moments 💖
It’s hard to pick just a few, but these moments are etched in our memory:
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That first “new order” ping — a wave of excitement and disbelief
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Winning the European Natural Beauty Excellence Award in Stockholm
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Reading heartfelt emails and DMs from customers who finally found products that work for them
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Seeing Twentytwo in national media for the first time
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Signing our first international distribution deal — expanding our reach further than we ever imagined
What’s Next for Twentytwo Skincare?
We’re just getting started — and the road ahead is even more exciting.
🔓 Major Retail Partnerships
We’re finalising agreements with UK retailers to bring Twentytwo to physical shelves across the country.
💡 New Product Launches
We’re working on groundbreaking new formulations — combining nature’s finest ingredients with powerful skin science for next-level results.
🌍 Global Expansion
More countries. More customers. More opportunity to share our mission with the world.
🤝 Collaborations
We’re planning partnerships with aligned brands, content creators, and wellness advocates who share our values.
🌱 Deeper Sustainability
As we grow, our commitment to transparency, ethical sourcing, and sustainability grows too. We’re constantly working to reduce our footprint and increase our positive impact.
To Our Customers, Partners & Supporters — Thank You
Twentytwo Skincare wouldn’t exist without you. Every customer who placed an order. Every message of support. Every partner who believed in our mission. You’ve helped us turn a personal vision into a thriving business.
As we head into Year Two, we do so with more knowledge, more fire in our bellies, and a greater purpose than ever.
We can’t wait to show you what’s coming next.
💌 Want to collaborate, ask a question, or stock Twentytwo in your store?
Get in touch: info@22skincare.com or DM Henry Buckley on LinkedIn.
Here’s to more glow, more growth, and another incredible year ahead. 🌿✨