Twentytwo Skincare was born from a deeply personal mission. It’s more than just a skincare brand – it’s a story of family, passion, and a relentless pursuit of creating products that are as effective as they are ethical.
Founded by Henry and his mother, Heidi, Twentytwo Skincare emerged from years of frustration with the beauty industry. Working in retail, Henry had a front-row seat to the rise of brands claiming to be "natural" or "clean," only to discover many were greenwashing—using clever marketing tactics to appear environmentally conscious while still relying on harmful chemicals.
The turning point came with a much more personal motivation: Henry’s sister, who requires full-time care due to a genetic condition, had extremely sensitive skin. Finding safe, chemical-free skincare that wouldn’t irritate her skin became a priority for the family. This challenge sparked a journey that led to the creation of Twentytwo Skincare.
A Personal Mission
Driven by the need for real, effective, and natural skincare solutions, Henry and Heidi made it their mission to build a brand that would stand out in the crowded market—not through flashy marketing, but through authenticity and trust. Their goal was simple: to create skincare that was not only safe for their family but also for anyone seeking transparent, ethical, and chemical-free alternatives.
The family’s values are woven into every aspect of the business. Twentytwo Skincare prides itself on its honesty and integrity, from sourcing the finest natural ingredients to ensuring full transparency about what goes into each product. Every formula is crafted with care, designed to nourish the skin without compromising on quality or ethics.
Building a Brand with Purpose
Twentytwo Skincare is more than just a product line—it’s a reflection of Henry and Heidi’s commitment to ethical business practices. They saw firsthand how much misinformation surrounded the skincare industry and how easy it was for consumers to be misled by greenwashing tactics. Twentytwo Skincare was created to offer a different approach: a brand that would always be open and honest with its customers.
Their products are COSMOS ECO-CERT certified, meaning every ingredient is natural, organic, and sourced ethically. They refuse to use harmful chemicals, microplastics, or anything that could damage the skin or the environment. Twentytwo Skincare also champions sustainability, using eco-friendly packaging and prioritizing ingredients that are responsibly harvested from the nutrient-rich Baltic region.
A Family-Driven Vision
For Henry and Heidi, Twentytwo Skincare represents more than a business. It’s a platform that allows them to contribute positively to the world, providing meaningful employment and flexibility for their family. By staying true to their values, they’ve created a brand that people can trust—one that delivers on its promises and makes a tangible impact on both skin health and the planet.
Their story is one of passion and perseverance, a testament to what can be achieved when you combine personal experience with a desire to create something meaningful. Twentytwo Skincare is not just a skincare brand; it’s the embodiment of a family’s dedication to producing clean, effective, and ethically made products that everyone can feel good about using.
Looking Ahead
As Twentytwo Skincare continues to grow, Henry and Heidi remain committed to their mission. Their focus on transparency, sustainability, and natural ingredients will never waver, and they are excited to continue innovating within the skincare industry.
For them, the journey is just beginning. Twentytwo Skincare isn’t just about creating products; it’s about creating a movement—a movement toward skincare that truly cares for the skin, the people who use it, and the world we all share